Prime Book Box Kids?

At the beginning of October, I was browsing Amazon and saw a banner ad for a program I hadn't heard of before: Prime Book Box Kids. I instantly clicked.

Amazon has tried to move into the subscription box marked before; most notably, with the Prime Sweets Box. Books seem like a more natural fit for Amazon.

Now I did try the Prime Sweets Box a few times. However, it had one huge drawback: you couldn't list any preferences or choose your sweets in any way. As I currently have braces, this meant a quarter to a third of each box I received I had to give away due to nuts, caramel, or other foods I'm not supposed to eat.

Amazon seems to have learned for Prime Book Box Kids. First, none of the books in your box will be ones you've previously purchased on Amazon. Second, you'll have a number of alternate choices to choose from if you aren't interested or already own one of the choices in your box. That freedom to make sure you get what you want is a nice bonus. I do like my subscription boxes a surprise, but not too much of a surprise.

You can also adjust the frequency to every 1-, 2-, or 3-months and you can skip boxes. Both are good options for further flexibility. (More is listed in the FAQ.)

The price is a little rich for my blood. Each box is $22.99 (including shipping) and includes two hardcover books (for the older age ranges) or four board books (for the babies). Amazon promises each will be at least 35% off list price and no more expensive than it would be on the site. So it is a deal, but personally, I prefer paperbacks, and not just for the price point. Especially for children's books, where they can go through a large quantity. $11.50 isn't bad for one book, but it's more than a paperback.

I do think it is a good idea, and bet a lot of families will love it. It might make a good gift during the Christmas season.

Are any of you subscribed to a book box?