|Screencap via Jezebel.com|
The origin, apparently, is a Wyoming library marketing campaign. I know almost nothing about Wyoming, but apparently their libraries are awesome. I think it's a fun campaign. Why not take a sexist symbol and add some substance to it? I like that they don't completely take away the sexy, since there's nothing wrong with associating reading with sexiness. (People who read are sexier than those who don't, after all.)
If you do think she's too sexy, Reading is Sexy on Cafe Press has a design of a clearly clothed girl reading in the mudflap position. It comes on a variety of items, from T-shirts to buttons.
How do ya'll feel about the reading mudflap girl?