July 10, 2009

Reading Mudflap Girl

I watched the pilot of the 10 Things I Hate About You series since I liked the movie and they have it free on iTunes. (You can also stream it on the ABC Family site.) Kate, the shrew, had an awesome rearview dangly of a mudflap girl reading.

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Screencap via Jezebel.com

The origin, apparently, is a Wyoming library marketing campaign. I know almost nothing about Wyoming, but apparently their libraries are awesome. I think it's a fun campaign. Why not take a sexist symbol and add some substance to it? I like that they don't completely take away the sexy, since there's nothing wrong with associating reading with sexiness. (People who read are sexier than those who don't, after all.)

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If you do think she's too sexy, Reading is Sexy on Cafe Press has a design of a clearly clothed girl reading in the mudflap position. It comes on a variety of items, from T-shirts to buttons.

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How do ya'll feel about the reading mudflap girl?

7 comments:

  1. I do think she's very cute but I'd be wary of to whom she is being marketed - more sophisticated girls and women will get the irony but younger ones may simply accept the image and not question why a "sexy girl" is being used to promote books (hey why not a "sexy boy"?). They may seem innocent enough but these sorts of images subtly tell girls that a woman's body is (a symbol) to be used to sell things.

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  2. I actually am from Wyoming and I do not recall seeing this campaign.

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  3. I like it. That mudflap girl has always irritated me so it's good to see it being subverted.

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  4. Actually, the *original* Smart Mudflap Girl can be found here:

    www.smartmudflapgirl.com.

    Not disrobed like Ms. Wyoming, and mellower than the copy, she's got her own style.

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  5. Oh my gosh THANK YOU! I saw this image on a pick up truck and I have been looking for her everywhere! I am definitely getting myself a t-shirt.

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  6. I totally love it, just bought one for my car today!

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