|Banner by Nina @ Nina Reads|
I see a lot of posts about how terrible ads on blogs are. That they ruin the purity of the experience. How dare someone try to make money from their blog!
First, let's think of some possible expenses:
- Buying a domain name and hosting
- Paying a graphic designer for a logo or blog layout
- Buying and mailing giveaway prizes
- Traveling to signing and conventions
- Buying books at signings and conventions
- Printing business cards or bookmarks to direct people to your blog
I do use Amazon affiliate links. If you click on a book cover in one of my reviews, it will take you to Amazon. The money made, if you buy, goes to Sybil of The Good, The Bad and the Unread. Why? Because she sends me books to review for the site. People buying books for In Bed With Books means she can ship me review copies for TGTBTU. I created an Indiebound affiliate ID, but I've never used it. I probably should.
As for ads, I briefly turned on Google AdSense ads and made no money. I've been considering Project Wonderful, but that's probably a long shot. Perhaps I could sell an above the fold ad directly.
So why have I been considering adding advertising to my blog when I have low expenses? Because I am doing something worth being paid for.
As a blogger I:
- Write and edit several articles a week totaling thousands of words
- Spend at least an hour a day on blog-related business
- Email professionals about business
- Research my chosen field of interest
- Analyze Google Analytics, pmetrics, and Site Meter to determine where traffic is coming from and how I can build my audience
- Social network
- Build a brand - and yes, it is a brand
I am not making money from In Bed With Books. There are no ads in my sidebars. But there is no reason I couldn't be making money. There is nothing wrong with blogs that make their owners money.
What we do is valuable. It is not about the purity of loving books, but about being recognized for what we do. If you want to monetize, go for it. Haters gonna hate. My advice? Just make sure you get paid fairly. I've had someone offer to pay me $10 for a permalink in a post. Yeah right.